Start-up Thailand

This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and potential Thailand investors. Each story covers the initial start-up plan, the steps taken by the entrepreneurs and the twists and turns they faced in their journey.Contents: An Introduction to Thai EntrepreneurshipEntrepreneurship: A Family Business:Jubilee: Passion and the Entrepreneurial SpiritVichaivej International Hospital Group: The Challenges of Beginning The Second GenerationDrinking It In: Sappe's Success Emphasises Innovation and Shaping Its Inno CultureThe Female Founders: The Power of MomLamoon: When Caring Moms InnovateThe Kitchen at Waraporn Salapao: An Engine of Economic GrowthThe Start-up Entrepreneur:Priceza: Bargain Hunting #2.1Wongnai: In the Mood for More Than FoodAt Vantage Marketing Research: Taking on the Global Research GoliathsAlto Coffee: Brewing the Premium Coffee PropositionThai Habel Industrial Co. Ltd: When a Fire Ignites a Change of Direction and Underpins ExpansionMaking It Big: Success Against All Odds:Minor International: Competing on the World Stage
Readership: Entrepreneurs, students studying Entrepreneurship, business schools, general public interested in knowing about journey of start-up entrepreneurs in Thailand.Business;Entrepreneurship;Thailand;Start-up;Innovation;Commercialization;Growth. Family Business;Managing Through Turbulence0Key Features:This book provides an insight into the entrepreneur's insights, plans, dreams and execution of their visionAll of the companies in this book have been successful in that they have been profitable and continue as on-going businessesThese companies and the entrepreneur's recounting of the steps they took and the results they achieved would provide entrepreneurs with great insights on how to achieve success in a start-up