Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding.
Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand.
The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand:
• Positioning--discovering the reader’s unique story
• Presentation--laying a framework for communicating personal brands
• Passion--how to turn a love into a life’s work
• Purpose--crafting a personal brand to make the most impact
• Profits--generating a profit, emotionally or fiscally, through personal branding
No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.
According to Jones (Brand Like a Rock Star), vice-president of programming at Newcap Radio and a former deejay, "Rock 'n' roll provide an incredible template for building stronger brands and creating more profitable businesses in the process." Here, music lover Jones identifies and analyzes rock stars who have perfected a recognizable and memorable brand: Springsteen and his blue-collar, politically minded fervor, Lady Gaga and her inventive costumes, Buddy Holly and his glasses. His thoughts about branding follow a fairly standard line: tell your story and keep it authentic; "be different or be invisible"; take risks; find your purpose; and find a mentor. In addition, he suggests that readers follow the "Five P's of Personal Branding": Positioning, Presentation, Passion, Purpose, and Profits. The book's strength is in the author's energy and palpable love for rock and the people who make it, with catchy, arresting headlines that keep the content upbeat. Along the way, he highlights entrepreneurs who have succeeded by building a strong brand and businesses that have done the same, such as Zappos. Readers who prefer their business lessons with a heavy dose of music may find this a strong contender.