• $19.99

Publisher Description

Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success Story

Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up.

Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill.

You'll gain an insider’s look at how to:
Analyze craft products, their distinct challenges, and dynamic market
Write a winning business plan that promotes growth and secures funding
Keep overhead low and margins high with options like self-distribution
Capture customers and create evangelists with the story behind the brand
Enhance the brand experience with events, taprooms, tastings, and tours
Develop invaluable relationships with distributors and restaurants

GENRE
Business & Personal Finance
RELEASED
2015
June 22
LANGUAGE
EN
English
LENGTH
282
Pages
PUBLISHER
Entrepreneur Press
SELLER
Perseus Books, LLC
SIZE
10.9
MB

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