Startup Nation
America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Block buster Business
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4.3 • 3 Ratings
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- $14.99
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- $14.99
Publisher Description
Want to take control of your life? Want to trade in that listless job and create the company you’ve always dreamed of? Millions of new businesses are started each year, from online diamond dealers to part-time “pet projects” to the latest franchises. StartupNation is all about putting you in the driver’s seat to start your own business.
Jeff and Rich Sloan are lifelong entrepreneurs who have created dozens of successful businesses and have guided and advised thousands of others through their nationally syndicated radio talk show, on their Web site, and in their weekly online newsletter. In StartupNation, the Sloan Brothers examines every aspect of smart entrepreneurship and help you create the business you've always dreamed of.
You'll learn about the dos and don'ts and the highs and lows of building your own business through the Sloan's in-the-trenches insights and the inspirational tales of over thirty other gutsy entrepreneurs. Among the stories you'll read about:
• The Sloans' own patented invention, the Battery Buddy®, which generated more than $1 million in royalties
• Lavetta Willis, who built Dada Footwear into a fashion brand that now produces sneakers worn by NBA basketball stars
• Tom Nardone, who created the booming ShopInPrivate.com, where people can order items they’re embarrassed to buy at the local drugstore.
StartupNation presents a master course in identifying a good idea, building the right kind of business around it, and avoiding the pitfalls that can derail you. If you’ve ever dreamed of pursuing your own business, StartupNation will be your most powerful resource.
PUBLISHERS WEEKLY
Whether it's an idea for a new company or the dream of being your own boss, the brothers Sloan provide the inspiration and information needed to make your business fantasy a reality. Serial entrepreneurs, angel investors and creators of the multimedia company StartupNation-which includes a radio show, Web site (Startup Nation.com), e-newsletter and, now, this book-they are enthusiastic ministers of entrepreneurialism. They offer followers the vision, spirit and plan for achieving their goals. But if you're thinking this "plan" is a business plan, you need to be patient. They spend the first third of the book on developing a "life plan." This full spiritual inventory leads readers through what they really want, who they really are and what they're really prepared to do. One's emotional and physical health will greatly influence the health of one's business, the authors argue, no matter what that business ultimately involves. Once fully assessed, readers are led to decide what business types are best-suited to them-franchising, licensing, etc.-and are given options for pursuing each. The brothers even provide ideas for uncovering opportunities to fill unmet market needs. Only then do they turn to formulating the business plan. Throughout the book, Sloan & Sloan share their own experiences as inventors of the Battery Buddy, along with those of their radio show callers and neighbors. There is no mistaking this book for a business school product-few charts, no formulas. Yet it offers detailed discussions of the same subjects in a genuinely clear, encouraging and well-meaning way.
