Statistical Noise or Valuable Information
The Role of Extreme Cases in Marketing Research
-
- $84.99
-
- $84.99
Publisher Description
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
Antecedents and Consequences of Digital Human Resource Management
2021
Biophysical Measurement in Experimental Social Science Research
2019
Evaluation and Decision Models with Multiple Criteria
2015
Decision Processes by Using Bivariate Normal Quantile Pairs
2015
Cognitive Workload and Fatigue in Financial Decision Making
2015
Power Bases and Informational Influence Strategies
2008