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Publisher Description

With the development of the globalization, more and more communications between people from different countries are necessary, especially in the field of business and politics. Since stereotypes can impact people's behavioral interactions (Allport, 1954; Hamilton & Trolier, 1986), understanding stereotypes of people from different cultures and countries is becoming increasingly important in this globalization age. Many studies have explored how Americans were perceived by people from different countries (e.g., DeFleur & DeFleur, 2003; Tan, Zhang, Zhang & Dalisay, 2009), however, few studies have been conducted on the images of Chinese perceived by people from other countries. Given the growing influence China has in global economy and politics, it would be interesting to investigate how Chinese people are stereotyped by people of other countries, particularly Americans. Previous studies have suggested that media has the power to shape and reinforce not only stereotypes of social minority groups within one society (e.g., Dixon, 2006), but also stereotypes of people from different countries (e.g., Tan, Zhang, Zhang & Dalisay, 2009). Therefore, this study investigates how media influences stereotypes of Chinese by American college students, specifically the use of American media. American college students are chosen for the study because they are the future of the United States. When they graduate and participate in the cause of nation building and developing, they might be involved in the communication with people from different countries. Hence, understanding their stereotypes of Chinese becomes important, since, their stereotypes of Chinese will influence their interaction with Chinese in the domain of business, diplomacy, and politics in the future.

Professional & Technical
July 1
Edmondson Intercultural Enterprises
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.

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