Steve Jobs' Handbook

The Handbook distils Steve Jobs’ life work into a coherent picture of the thinking and processes that Steve used to transform Apple into the most valuable company in the world. This is not another biography, or narrative of what Steve did, but rather a carefully crafted analysis of why and how he did it - his techniques and reasoning.

140 lessons are grouped into eight chapters to make Steve’s wisdom accessible to you; whatever your position, wherever you live and whatever you want to achieve.

Many of the lessons run counter to traditional wisdom taught in business schools. We all know the amazing things Steve did. The Handbook explains how you can learn to Think Different and make Steve work for you. As Steve said, “Don’t be afraid, you can do it.”