• $37.99

Publisher Description

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

GENRE
Business & Personal Finance
RELEASED
2014
June 15
LANGUAGE
EN
English
LENGTH
284
Pages
PUBLISHER
Cerebellum Press
SELLER
Cerebellum Press
SIZE
12.8
MB