Strategic Marketing Management: The Framework
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5.0 • 1 Rating
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- $52.99
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- $52.99
Publisher Description
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
GENRE
Business & Personal Finance
RELEASED
2019
January 1
LANGUAGE
EN
English
LENGTH
550
Pages
PUBLISHER
Cerebellum Press
SELLER
Cerebellum Press
SIZE
19
MB
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