Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
More Books by Alexander Chernev
Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis, 9th Edition
Strategic Marketing Management, 9th Edition
Strategic Brand Management, 3rd Edition
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
Strategic Marketing Management: Theory and Practice