Strategic Marketing Management: The Framework Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework

Alexander Chernev
    • 5.0 • 1 Rating
    • $39.99
    • $39.99

Publisher Description

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

GENRE
Business & Personal Finance
RELEASED
2019
January 1
LANGUAGE
EN
English
LENGTH
550
Pages
PUBLISHER
Cerebellum Press
SELLER
Cerebellum Press
SIZE
52.8
MB

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