• $3.99

Publisher Description

Apple Inc. is one of the world’s most successful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market position. Also, how should Apple's unique retail strategy be used to support the company's product decisions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage.

GENRE
Business & Personal Finance
RELEASED
2010
January 11
LANGUAGE
EN
English
LENGTH
12
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
342.7
KB

Customer Reviews

To fix sound ,

Huge waste of money!

The book has absolutely nothing to do with strategic planning. It reads like a plagiarized book report written by a ninth grader.

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