Striking at the Roots: A Practical Guide to Animal Activism
New Tactics, New Technology
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- $21.99
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- $21.99
Publisher Description
A major revision of animal rights bible Striking at the Roots, referencing changes from the last 10 years including the rise of social media, which is now a key part of any campaign. The book brings together the most effective tactics for speaking out for animal rights. Activists from around the globe explain why their models of activism have been successful - and how you can become involved. Concise and full of practical examples and resources, this manual for success demonstrates how many of the world's most engaged activists effectively speak to the public, lobby policymakers, and deal with law enforcement - all while keeping their eyes on the prize of achieving victories for animals. This book will empower you to make the most of your skills. From simple leafleting to taking direct action, each chapter clearly explains where to begin, what to expect, and how to ensure your message is heard.
PUBLISHERS WEEKLY
From publicizing an issue to taking action, from feeding a large group to running a rescue center, activists will find this guide from veteran animal-rights crusader Hawthorne detailed, straightforward and highly practical, even if your cause isn't animal rights. Drawing on his own experience and those of his colleagues, Hawthorne provides advice from a number of perspectives on a long list of methods: leafleting, letters and articles, protests, corporate campaigning, internet outreach, direct action and government lobbying. Though it's concerned throughout with inter-species justice, providing an adequate introduction to the principles, history and progress of the animal rights movement, as well as numerous animal rights resources, the book's tips on tabling, organizing protests, effective letter-writing and other matters are just as easily applied to any cause. Concise guidance, an empowering tone and a large, global community of voices make this book eminently useful for anyone organizing a movement, though Hawthorne's optimism can belie the often difficult path to change.
