Study on Approaches of Constructing Travel Agencies' Sustained Competitive Advantage by Knowledge Management/Etude Sur Les Approches de la Construction de L'avantage Competitif Durable des Agences de Voyage Par la Gestion Du Savoir-Faire (Report‪)‬

1. INTRODUCTION Travel agencies, often compared to the "leading" part in the tourism industry, play an important role of a bridge and link. However, since China's travel agencies have been protected by the relevant departments for a long time, the travel agency industry opened to outside world late, making it in today's market competition in a losing position, and the overall showing is "small, weak, scattered, and poor". A major travel agency business strategy to get rid of the competitive disadvantage is to foster sustained competitive advantage. Moreover, in order to achieve this goal, an important means should be the innovation of the usual thinking about competitive strategy from the "resource-based theory of the firm" and "competency-based theory of the firm" to the "knowledge-based theory of the firm" ,in other words, the knowledge management.