Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia. Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia.

Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia‪.‬

Journal of Consumer Affairs 2006, Winter, 40, 2

Journal of Consumer Affairs
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Publisher Description

Every 20 years, subliminal advertising pops back into popular culture. August Bullock (2004a) is the most recent "advocate" with his book The Secret Sales Pitch: An Overview of Subliminal Advertising. This paper reviews nearly 50 years of research on subliminal advertising and comments specifically about Bullock's more recent publication. The literature repeatedly shows that most effects are only obtained in highly artificial situations, and no research has shown an effect that changed attitudes or impacted purchasing behavior. **********

GENRE
Business & Personal Finance
RELEASED
2006
December 22
LANGUAGE
EN
English
LENGTH
26
Pages
PUBLISHER
American Council on Consumer Interests
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
277.8
KB

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