Succeeding In E-Commerce: Commerce, Insider Advice and Practical Tips

Rodrigo Alhadeff, founder and CEO of Comersus Open Technologies, goes the extra mile to explain useful tips and secrets that will help you create and maintain a successful online store. Maybe one of the great advantages of this book is that it is a wonderful source of quick solutions for e-commerce administrators, whether they manage a small business e-commerce or an extensive store. Covering everything from payment gateway selection to site design and fraud prevention, and even pro-sales displays and the concept of purchase drive, there is finally a practical and updated book available that will bring -and keep- your store afloat.