Many people have different interpretations of what marketing entails. For some people, marketing is considered a tool used by organizations to promote and sell products and services. Other people believe that marketing consists only of advertisements for products and services placed in newspapers, television, magazines, and the Internet.
Prior to getting my degree, I was under the impression that marketing consists of not only building a brand name but also offering a variety of promotions that aid in drawing attention to the products and services offered by a particular firm. That organizations use a variety of different media platforms to promote attractive sales and discounts in an effort to entice more consumers to those goods. In actuality, marketing encompasses much more than what was stated and is a vital component to achieving business success.
Without marketing, the world would lose the spark that provides businesses with creativity and growth. Milan Kundera, a renowned author and poet, once stated that a “business has only two functions – marketing and innovation.” Through proper marketing and creative innovations, businesses are equipped with the necessary tools to create new products and services that customers love, thus generating additional revenues for the firm. In addition, effective marketing would also enable companies gather crucial feedback from consumers about the products and services offered, along with ensuring that consumer demands are met.
With this in mind, it is imperative that people, especially business owners, realize the importance of marketing and the affect that marketing has on the success of any business. So without further ado, let’s begin. By the time you finish reading this eBook you’ll have a thorough understanding of what marketing entails, along with using this handbook to achieve business marketing success!
To Your Success,
Success Pen Pal