Summary of Aaron Ross and Jason Lemkin's From Impossible To Inevitable

Excerpt From Summary of Aaron Ross and Jason Lemkin's From Impossible To Inevitable



#1



To grow your business, you must first find a niche that you can target and provide solutions to, and then acquire clients. Otherwise, you will constantly be swimming upstream, trying to generate leads or sign new clients.



#2



If you’re a small business owner and you’re not growing, you’re dying. When you’re growing too slowly, your prospects start to get confused about which product or service to buy next, and your company loses focus.