Summary of Brad Stone's Amazon Unbound

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Sample Key Takeaways:

1) Amazon's buildings in Seattle's developing South Lake Union neighborhood, which the company moved into in 2010, were unremarkable physically. There was no conspicuous signage revealing the existence of a renowned online firm with almost $35 billion in yearly sales, at the request of its CEO, Jeff Bezos.

2) Bezos had advised colleagues that nothing beneficial could come from that type of apparent self-aggrandizement. Anyone who had business with the company would already know where it was located.