Summary of Reid Hoffman’s Blitzscaling by Swift Reads
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Publisher Description
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies (2018) by Reid Hoffman and Chris Yeh explains how start-up businesses can quickly expand into global corporations with industry-altering products and services. Blitzscaling, a term for a group of tactics used to rapidly grow businesses, has been employed by technology companies such as Facebook, LinkedIn, and Amazon to reach more customers, capture more of a given market, and improve overall profits…
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