Summary Of "Predictably Irrational: The Hidden Forces That Shape Our Decisions - By Dan Ariely"

ABOUT THE ORIGINAL BOOK: In this work, the author, Dan Ariely, addresses, with technical solvency and a simple and pleasant style, the issue of daily decisions that people make in their lives. His studies on human behaviour have enabled him to reach surprising conclusions, which for the most part relate to the economy, and which have sparked the interest of business people as well as average citizens for the way in which they show the factors that move impulses in human beings, which are not always logical or rational and often lead to mistakes. This book not only is enjoyable to read but it is also a call for reflection to promote better decisions in our personal and professional lives stemming from an understanding of how the World works.