Summary : The Ultimate Marketing Plan - Dan Kennedy

Complete summary of Dan Kennedy's book: "The Ultimate Marketing Plan:
Find Your Most Promotable Competitive Edge, Turn It Into A Powerful
Marketing Message And Deliver It To The Right Prospects".

This
summary of the ideas from Dan Kennedy's book "The Ultimate Competitive
Advantage" shows that the true essence of marketing is simple: getting
the right message to the right people, via the right methods. In his
book, the author explains how you can develop the ultimate marketing
plan based on this principle, to help you to ensure that you are sending
the right message that will have an impact on customers. This summary
provides the tools you need to create an effective marketing plan that
will optimize sales and the long-term success of your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Ultimate Marketing Plan" and discover the key to effective marketing that gets results.