You don't need to change the entire world to build a successful business; you just need to change someone's world.
Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.
People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
This book will help you do just that.
Great use of time!
Just finished Superfans.
Pat has the rare quality of explaining complex ideas in a simple way.
This book was totally worth the time and I definitely recommend it!
This book surprised me with the amount of fantastic, real world experience it had for creating a loyal fan base. The points made about the dark side of being successful was something I hadn’t seen before from similar books and was a welcome addition. This book is well worth your time and money for building a loyal fan base if that is what you’re looking to do.