Superior Customer Value
Strategies for Winning and Retaining Customers, Third Edition
-
- 249,99 $US
-
- 249,99 $US
Description de l’éditeur
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo
GENRE
Entreprise et management
SORTIE
2012
24 février
LANGUE
EN
Anglais
LONGUEUR
320
Pages
ÉDITIONS
Taylor & Francis
VENDEUR
Taylor & Francis Group
TAILLE
11,6
Mo
The Consumer . . . or Else!
2011
How Creating Customer Value Makes You a Great Executive
2017
Advice from the Top: The Expert Guide to B2B Marketing
2011
Full Brain Marketing
2018
Service Excellence in Organizations, Volume I
2019
Principles of Marketing, Scandinavian Edition (International eBook)
2020