Imagine a TV camera, microphone or blogger recording your every word. You blank out, say the wrong thing or are taken out of context. Whether you’re live at five, quoted by the New York Times or appear on You Tube, how you manage the message can shape public perception. This easy-to-read reporters guide to what reporters want is a must have for anyone who wants to quickly prepare, deliver impactful messages, handle tough questions and feel comfortable and confident when they meet the press. Written by award winning reporter and leading media coach Karen Friedman, you'll get the inside scoop on what reporters want and how you can ace your next interview.