America’s most irascible and hilarious curmudgeon turns a kind and benevolent eye toward brave, hardy, and hardworking souls around the country who have found ways to break free from corporate tentacles; redefine success in business, politics, and life in general; and blaze new pathways toward a richer and happier way of life, from the farmers’ cooperative that said “NO!” to Wal-Mart and thrived to the economists who got into the coffee business by accident and turned the entire industry on its ear.
Syndicated columnist Hightower (Thieves in High Places) joins writer and activist DeMarco to produce this irreverent and uplifting look at how individuals and companies can be both successful and socially responsible. Disproving the notion that a business must operate solely to improve its bottom line, they share inspirational stories from a variety of industries including international banking, real estate development, medical services, and environmentally safe, sustainable farming. Hightower and DeMarco include portraits of progressive community organizations, activists and individuals-such as ACORN and the Rev. Rich Cizik-who have bucked the system and realized richer, happier lives. To their credit, the authors do not traffic in abstracts. They provide tangible steps to escape "corporate tentacles" and become catalysts for change; the book even lists contact information for a majority of the individuals and companies discussed. An entertaining and insightful look at making a living while staying true to one's values, this book will please Hightower's many fans and will earn him more than a few new ones.