Taking Your Shot

Visual imagery plays an ever-greater role in all aspects of communication, social media, and product/service marketing. Yet people interested in photography face the difficult challenge of identifying photo specialties that are right for them among the many segments of this varied profession, as well as discerning where and how proper training can be acquired.

Taking Your Shot — The Ultimate Photographer’s Career Guide, offers vital insight students need to set their learning paths and make a good start in this highly competitive field. It is not a how-to book on the technical aspects of cameras and picture-taking (though it does contain certain technical references). Rather, it’s a practical career guide that discusses how to obtain solid academic and artistic preparation; offers an insider’s view on entering the profession; and lays out realistic steps for establishing a photo business and maintaining a durable career.


TABLE OF CONTENTS:

FORWARD

CHAPTER 1  Basic Career Advice

CHAPTER 2  Photography Careers

CHAPTER 3  Do you have the aptitude and personality to be

a professional photographer?

CHAPTER 4  Education & Training

CHAPTER 5  How to Be a Successful Photo Student

CHAPTER 6  Gender, Race, and Other Sensitive Topics

CHAPTER 7  Who employs photographers and how much

money can I make?

CHAPTER 8  How do I price my work?

CHAPTER 9  What are the monetary demands?  How much money is needed to complete school and have a successful business career?

CHAPTER 10  Transitioning From Student to Professional

CHAPTER 11  Do you have the ability to be a professional

photographer?

CHAPTER 12  Sustaining a Career in Photography

APPENDIX 1  Aptitude Questionnaire

APPENDIX 2  Tips & Resources

GLOSSARY