Tech Boss Lady
How to Start-up, Disrupt, and Thrive as a Female Founder
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- $17.99
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- $17.99
Publisher Description
The founder of Girls in Tech offers first-hand accounts of the realities of startup life, with the very best advice from top women entrepreneurs
You know startups are hard, but what is it like to fail, or have a falling out with your co-founder, or to go through hundreds of pitches in an effort get funded? In Tech Boss Lady, Adriana Gascoigne dives into the gritty, raw side of startups. She shares her own story - of defying Silicon Valley's boy's club and founding the largest organization for female entrepreneurs in the world - as well as candid true tales from more than 20 leading women in tech. The result: a no-nonsense guide for the entrepreneur, intrapreneur and Tech Boss Lady within each of us.
Gascoigne goes behind the scenes of some of Silicon Valley's hottest brands to discuss topics like failure, funding, growth hacking, and what it's like to be a first-time CEO. Rising entrepreneurs will find inspiration and actionable advice, and experienced tech employees will appreciate Gascoigne's refreshingly real take on Silicon Valley: the good, the bad, the ugly, and ultimately-the hopeful.
PUBLISHERS WEEKLY
Skimpy advice for founding a company arrives from Girls in Tech founder Gascoigne. Purporting to relate what's really involved in starting a business, the book is aimed at first-time founders of any type, title notwithstanding; every business, Gascoigne points out, needs technology to scale, even if it's selling a physical product. She uses her own story of founding her foundation to help women in tech find and support each other as a case study, along with those of high-powered women such as VC Heidi Roizen, former Basecamp COO Mercedes De Luca, and Gascoigne's own mom, a former Mexicana Airlines employee who started her own successful travel agency. Topics addressed include "intrapreneurship" (entrepreneurship within organizations), managing stress, maintaining partnerships, hiring a team (she advises founders not to neglect finding a good HR person early on), and facing failure. More of a go-get-'em cheer than a compendium of usable advice, the book is undercut by Gascoigne's desire to appeal to a young audience, leading to exhortations for business-founder hopefuls to "cut the manis and pedis" and warnings that, at pitches, one's ideas are "suddenly public AF." This slim offering is a natural graduation gift for entrepreneurial young women, but it delivers little.
