TED Presentations, Rule 03. Associate your profile with the message

As a nonprofit organization based in the U.S., TED holds presentations by bringing together people from fields of Technology, Entertainment and Design. TED Conference is devoted to "Ideas Worth Spreading". By focusing and analyzing TED presentations, we seek "how to deliver inspiring presentations".

When does the interest of the audience reach its climax before the session begins? It is probably when the speaker is introduced to the audience. The expectation and the overall atmosphere of the session can be determined by how the speaker is introduced. Then, what is a good and powerful introduction? The third rule discusses the secret of "how to introduce the speakers".