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Publisher Description

A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.   

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

Professional & Technical
July 4
Penguin Random House LLC

Customer Reviews

Lizzie G <3 ,

Arguing at its finest

Thank You for Arguing is a very thought-provoking and revealing book about the art of persuasion. As humans, we do not realize the number of times we argue with or persuade people on an everyday basis. For example, at the start of chapter one, Heinrichs begins with a personal encounter involving his teenage son George. Their conversation exemplifies the importance of the future tense and concession to make the other person feel as if they won the argument. This book provides a series of insightful anecdotes and a brief history of how far we have come with tools for arguing. Heinrichs is an expert storyteller. However, sometimes the stories stray too far from the main point of the chapter or section of the book. This made the text hard to follow at points and creates an unfocused environment for readers interested in cold-hard rhetorical facts. Overall, I think that Thank You For Arguing is a great introductory book to the world of persuasion.

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