The Advertising And Sales History Of The General Motors Automobile 1902 - 1940 Their Cars In Text, Photographs, and Film

SUBJECTS By CHAPTER:


1.  Photographs


2.  Advertising And Promotional Materials


3.  Film - General Motors Around the World (B&W; Silent; 1927)


This film explains how one of the first multinational corporations organized itself to sell to the world under the leadership of Alfred R. Sloan. With excellent images of General Motors workers in offices and factories, and scenes of GM activity in Japan, Sweden, Australia, Egypt, Belgium, Peru, Spain, Brazil and other nations.


4.  Film - Two Pay Days (B&W; Silent; 1927)


A silent motivational film for 1920s Chevrolet salesmen. 


5.  Film - From Dawn To Sunset (B&W; 1937)


An interesting film that shows the daily lives of the men and women who build the modern -at that time - automobile.  


6.  Film - To New Horizons (B&W And Color; 1940)


A definitive document of pre-World War II futuristic utopian thinking, as envisioned by General Motors. Documents the "Futurama" exhibit in GM's "Highways and Horizons" pavilion at the World's Fair, which looks ahead to the "Wonder World Of 1960."