• $14.99

Publisher Description

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

GENRE
Business & Personal Finance
RELEASED
2016
October 17
LANGUAGE
EN
English
LENGTH
192
Pages
PUBLISHER
Entrepreneur Press
SELLER
Perseus Books, LLC
SIZE
1.6
MB

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