The Alpha Female

Authored by David Ettridge, The Alpha Female is a light hearted, 180 page and revealing insight into what women face when competing for success in a mans world.

In this, his 4th book, (3 published) David reveals many interesting, provocative and cultural barriers that confront ambitious females in the 21st Century.

Peppered with humour, this is a provocative, politically incorrect book, made all the easier to read because of its relaxed approach and the authors easy to read writing style.

Ettridge raises subjects that confront, explain and reveal the many issues as perceived by men who are facing a rising tide of female authority in the workplace.

Guaranteed to intrigue and amuse, The Alpha Female is a book that stands alone in this subject matter, and it will attract a wide global audience.

It is controversial for its content and is likely to become the subject of some intense reaction, debate and predictable media interest, not just for its content but for who wrote it – the author being a moderately well known Australian public figure.

The subject of men and women, and the many issues that form a part of relationships are familiar to us all. Readers will identify with Ettridge’s observations and comments – perhaps even with some of his suggested solutions.

Whatever your view, it is a compelling subject and perhaps because of his willingness to tackle so many of the issues that affect women in this 21st Century, The Alpha Female is an interesting and modern contribution to this centuries old struggle between men and women.

The Alpha Female is a book for the open minded and secure reader. It deals head on with the traditional fabric of a civilised society and the author’s sometimes cynical and flippant attitude towards subjects that many take seriously. Written in the irreverent style of a grumpy old man, one thing is for sure, there is a huge interest worldwide from many women who will want to know how an Alpha Female can achieve greater success in a man’s world.