There are countless stories of individuals who are considered to be the greatest in their field; names like Jordan, Chanel, Einstein and Disney. Those who are considered "masters" all have one thing in common; they made their purpose their main focus in life. Each of them understood the importance of having a WHY; a reason for pursuing their passion. But striving for greatness isn't enough. They took it further by making their WHY their art form. This book will give you the necessary tools to do the same.