The Art of Woo The Art of Woo

The Art of Woo

Using Strategic Persuasion to Sell Your Ideas

    • 3.6 • 11 Ratings
    • $10.99
    • $10.99

Publisher Description

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

GENRE
Business & Personal Finance
RELEASED
2007
October 18
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
3
MB

Customer Reviews

sunjack_6 ,

Remarkable

If you have great ideas to sell, but don't know where to start, this book is a must read.

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