Publisher Description

Sales people, cynics have said, are coin operated – driven solely by financial incentives.  Marketing people, on the other hand, are generally salaried and have their attention fragmented across a range of different activities including some with only remote ties to revenue generation.  Yet marketing and sales are co-dependent functions and their coordination is critical to any company’s success.  One pragmatic way of bringing the two into line involves rethinking the approach used to compensate Marketing people who, like their counterparts in Sales, also respond to incentives. 

GENRE
Business & Personal Finance
RELEASED
2011
January 19
LANGUAGE
EN
English
LENGTH
4
Pages
PUBLISHER
Cloudbook
SELLER
Active Book Press, LLC
SIZE
102.8
KB

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