The Attacker's Advantage
Turning Uncertainty into Breakthrough Opportunities
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*A Wall Street Journal bestseller*
The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.
Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you:
Build the perceptual acuity to see around corners and detect, ahead of others, those forces -- especially people, who are the catalysts of change -- that could radically reshape a company or industry
Have the mindset to see opportunity in uncertainty
Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors
Break the blockages that can hold your company back
Know when to accelerate and when to shift the short-term and long-term balance
Make your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace
The Attacker's Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.
PUBLISHERS WEEKLY
How can business leaders weather the consumer market's constantly changing climate? Charan, business advisor and author of the best-selling Execution, instructs readers on the necessity of going on the offensive, particularly stressing the "perceptual acuity" needed to detect the next radical change before competitors do. Carefully outlined chapters make the case that companies must break free of internal constraints and acquire new expertise as appropriate, even at the cost of severing ties to past money makers. Drawing on 35 years' worth of experience guiding top executives, Charan provides numerous concrete examples of companies, both within and outside the U.S., that have either succeeded or floundered under pressure. He also has firsthand knowledge, stemming from his business trips to his native India and to "emerging markets" elsewhere, of how quickly the ground can shift beneath a business leader's feet in an economically developing nation. In light of this, he advocates embracing times of uncertainty, writing that only thus can a company create something "new and immensely valuable." Each chapter concludes with a checklist of questions that succinctly summarize talking points and invite introspection, making this manual an invaluable resource for anyone navigating the market's ever-changing but always taxing demands.
