They each need what the other has.
Miguel Costa knows everyone in the celebrity world, but he's not on the A-list. He's on the C-list. Maybe the B-list if you ask the right person. He's got a new movie coming out and what he needs is a quick injection of popularity.
Tsela "WOLFE" Begay is on the A-list-- and he's not even an actor. With long hair, brooding dark eyes, and a perpetual frown, he's making women (and men) swoon left and right. The only problem is under dark eyes and a calm demeanor lies a volatile temper and bad press follows him around like a sick puppy. He needs Miguel's wholesome reputation on his side.
A little dirty work with their managers, and suddenly they're in a good, old-fashioned celebrity relationship. Mandatory for a year, say their managers.
But between Wolfe's terrible temper and some secrets from Miguel's past, can they really stick it out for a year? And make their fans believe it's real at the same time?