The Book About You

This book is about you and you alone.

It's especially about you if you are an entrepreneur, advertising, marketing or communications professional.

It's about strategy and ideas.

It's about having good ideas and, maybe even more importantly, it's about identifying good ideas.

Because there is no strategy without a good idea.

It's about a useful talent that you have. A valuable talent. And one that you probably don't even know you have.