• $12.99

Publisher Description

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

GENRE
Business & Personal Finance
RELEASED
2013
September 23
LANGUAGE
EN
English
LENGTH
228
Pages
PUBLISHER
Quercus
SELLER
Hachette Digital, Inc.
SIZE
7.6
MB

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