The Business Book The Business Book
Big Ideas Simply Explained

The Business Book

Big Ideas Simply Explained

    • 4.9 • 7 Ratings
    • $8.99
    • $8.99

Publisher Description

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise.

The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.

Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.

Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

  • GENRE
    Business & Personal Finance
    RELEASED
    2014
    February 17
    LANGUAGE
    EN
    English
    LENGTH
    352
    Pages
    PUBLISHER
    DK
    SELLER
    PENGUIN GROUP USA, INC.
    SIZE
    90.5
    MB

    More Books Like This

    Harvard Business Review on Rebuilding Your Business Model Harvard Business Review on Rebuilding Your Business Model
    2011
    The Clayton M. Christensen Reader The Clayton M. Christensen Reader
    2016
    HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann) HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
    2019
    The Boston Consulting Group on Strategy The Boston Consulting Group on Strategy
    2012
    The Profit Zone The Profit Zone
    1997
    HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer) HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer)
    2020

    More Books by DK

    The History Book The History Book
    2016
    Fashion Fashion
    2012
    The Religions Book The Religions Book
    2013
    Man-Made Wonders of the World Man-Made Wonders of the World
    2019
    Marvel Encyclopedia, New Edition Marvel Encyclopedia, New Edition
    2019
    The Science Book The Science Book
    2014

    Customers Also Bought

    The Visual Mba The Visual Mba
    2019
    50 Philosophy Classics 50 Philosophy Classics
    2017
    The WSJ Guide to the 50 Economic Indicators That Really Matter The WSJ Guide to the 50 Economic Indicators That Really Matter
    2011
    The Antiracist The Antiracist
    2020
    The Essential Drucker The Essential Drucker
    2009
    Encyclopedia of Plants and Flowers Encyclopedia of Plants and Flowers
    2019

    Other Books in This Series

    The History Book The History Book
    2016
    The Religions Book The Religions Book
    2013
    The Science Book The Science Book
    2014
    The Economics Book The Economics Book
    2012
    The Literature Book The Literature Book
    2016
    The Mythology Book The Mythology Book
    2018