The Carrot Principle The Carrot Principle

The Carrot Principle

How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

    • 3.6 • 17 Ratings
    • $14.99
    • $14.99

Publisher Description

Stick Management is out. Carrot management is in! The Carrot Principle offers proven strategies to help recognize and motivate your valued employees.

Since its original publication in 2007, the New York Times bestseller The Carrot Principle has received rave reviews in The Wall Street Journal, Fortune, and The New York Times, and has helped a host of managers to energize their teams, and companies to dramatically boost their business results. The book was even adopted by the prestigious FranklinCovey International training and consulting group for its leadership training. This updated edition couldn't come at a better time, as the economic downturn requires us all to come up with creative and cost-effective ways to stimulate growth and productivity.

Revealing the groundbreaking results of one of the most in-depth management studies ever undertaken, The Carrot Principle shows definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent results from HealthStream Research, and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. These managers lead with carrots, not sticks, and in doing so achieve higher:


In a new chapter, Gostick and Elton report on the results of an extensive study, conducted by leading research authority Towers Perrin, that confirms the extraordinary effectiveness of the Carrot Principle approach all around the globe.

Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, Gostick and Elton show how the key to recognition done right is combining it with four other core traits of effective leadership. Gostick and Elton walk readers through exactly how to use the simple but powerful methods they have discovered all great managers use to provide their employees with this effective recognition, which can be learned easily and will produce immediate results.

Great recognition can be done in a matter of moments—and it doesn't take budget-busting amounts of money. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.

Business & Personal Finance
January 2
Free Press
Simon & Schuster Digital Sales LLC

Customer Reviews

Franzchie ,


I am an employee of a manager that do not recognize " the carrot principle". I wish every managers in the world use this principle. I wish too, that I was 30 years younger and be a teacher in this field. Thank you for this book and all the ideas in it.

radar o'reily ,

The carrot principle

Smart and hugely influential. This book forced me to rethink my interactions with all of my co-workers.

Trendzspa ,


Great book for any manager or owner to help get your team motivated.

More Books Like This

Make Their Day! Make Their Day!
All In All In
On Fire at Work On Fire at Work
We We
Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World
Carrots and Sticks Don't Work: Build a Culture of Employee Engagement with the Principles of RESPECT Carrots and Sticks Don't Work: Build a Culture of Employee Engagement with the Principles of RESPECT

More Books by Adrian Gostick & Chester Elton

All In All In
The Orange Revolution The Orange Revolution
What Motivates Me What Motivates Me
The Best Team Wins The Best Team Wins
The Daily Carrot Principle The Daily Carrot Principle
A Carrot A Day A Carrot A Day