The Case Against Reality
Why Evolution Hid the Truth from Our Eyes
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4.2 • 48 Ratings
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- $14.99
Publisher Description
Can we trust our senses to tell us the truth?
Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.
Customer Reviews
The case against reality
Just one thing that is irritating and significant, a whole chapter is devoted to color/shape analysis and there is no color insert that is referenced. Other than that it’s a very interesting and worthwhile read.
Genius
Hands down the most complete understanding of mental cognition I’ve read. Required: open mind, dispelling belief systems, think different.