The Compelling Communicator
Mastering the Art and Science of Exceptional Presentation Design
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4,6 • 7 đánh giá
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- 7,99 US$
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- 7,99 US$
Lời Giới Thiệu Của Nhà Xuất Bản
You attend numerous presentations and meetings a year—filled with the typical dense and disorganized PowerPoint decks—and leave most of them thinking, “Well, that’s an hour of my life I’ll never get back.” But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?
Despite what most people think, it’s not because they were delivered well. It’s because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown “natural laws” that govern how people actually learn.
In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:
Building around a small number of powerful ideas
Keeping content within the audience’s “brain bandwidth”
Developing logical narrative structure
Anchoring communication in the listener’s priorities
Creating “mind-sticky” storytelling and visuals
Crafting handouts that allow your presentation to live on after the handshakes
Filled with examples of exceptional—and not so exceptional—presentations, along with clear explanations of why they do and don’t work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.
Nhận Xét Của Khách Hàng
Great topic, nice process, but long
Really enjoyed the process shown. But the biggest thing I WISH this book had was a literal example of a GOOD presentation! The Olympic city bid example was FANTASTIC. I just wish the author would utilize that more to show how the rest of his system would look like. I really wish this book had more examples of what a good presentation looks like, after all the talk about what bad ones look like.
The context and setup took maybe a chapter or 2 more than I hoped, and several points were double or triple stated at times, which made the book feel particularly long.
I would love to see an updated version more geared toward virtual presentations where physical audience is not a factor.