The Connected Consumer
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- $9.99
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- $9.99
Publisher Description
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
GENRE
Business & Personal Finance
RELEASED
2015
October 6
LANGUAGE
EN
English
LENGTH
172
Pages
PUBLISHER
Business Expert Press
SELLER
Ingram DV LLC
SIZE
1.9
MB
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