The Connector's Compass

Networking isn't the secret to success. Connection is.

Most professionals dread networking; the awkward small talk, the business card exchanges, the transactional feeling. But what if the whole approach is wrong?

Joe Koufman has built his career on genuine connection. As the founder of Setup, he has facilitated over 1,300 successful introductions by focusing on curiosity, vulnerability, and authenticity rather than transactional networking tactics.

The Connector's Compass reveals how anyone can become a skilled connector (even introverts who dread networking events). Through personal stories and insights from marketing leaders, you'll learn to:
Ask questions that spark meaningful conversationsBuild trust through authenticityMake introductions that create lasting valueMaintain relationships that compound over decades
Stop collecting contacts. Start building relationships that open doors, provide support, and transform your career and life. Relationships that actually matter.