• $11.99

Publisher Description

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.

Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

GENRE
Business & Personal Finance
RELEASED
2007
April 1
LANGUAGE
EN
English
LENGTH
432
Pages
PUBLISHER
Henry Holt and Co.
SELLER
Macmillan
SIZE
2.8
MB

Customer Reviews

BradStudio ,

Great for anyone looking to improve their marketing text.

Only 1/4 of the way through and already have new knowledge that will greatly assist in re-writing our website.

carlos flores ,

Great book

Amazing book, highly recomended

MikeHooks ,

Great book

It is a very helpful book if you want to write some marketing texts

More Books by Robert W. Bly