The Dip
A Little Book That Teaches You When to Quit (and When to Stick)
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4.4 • 393 Ratings
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- $9.99
Publisher Description
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
Customer Reviews
Deeply enjoyed Seth’s perspective
Seth’s book is fairly famous. Skye Warren sent out physical copies to her conference attendees in November 2022. I finally read it and learned what all the fuss was about. Because the book is so crisp, it has more potential to go viral. I certainly imagine I’ll recommend it to my friends.
Inspiring and Thought Provoking
Thought provoking book with very impressive wisdom and practical business advice
If you aren’t building a business to be the best in a market with proper size, and provide products and services insanely great that customers and clients love with a passion, then don’t bother start.
BE THE BEST.
Great Book
It really flew by…