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Publisher Description

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Business & Personal Finance
May 10
Penguin Publishing Group

Customer Reviews

John Gaudio ,

The Dip

An excellent, short book. Easy to get through, and very thought-provoking. I will use what I learned in the dip to make decisions this week.

jay020709 ,

The Dip I love this book!

This book came into my life where I was lost and could not understand why I quit jobs, team sports, and relationships so often. This books help wrapped my head around the big reasons WHY! I love the author candor and direct approach in this book. His real life examples also help bring things into a more clear perspective. I can truly say this book changed my life after I read it.

Gddjcjcncjd ,

Great Nugget of Wisdom

The core piece of information is communicated effectively and has great value. My only gripe with the book is that it feels like it repeated itself to reach its already short length. It could have focused more around concrete examples if it needed to be book length.

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