• $99.99

Publisher Description

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.


The sixth edition includes:

updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;

new studies of health campaigns;

expanded coverage of social media marketing;

enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.



The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

GENRE
Professional & Technical
RELEASED
2016
December 19
LANGUAGE
EN
English
LENGTH
628
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
13.3
MB

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