The e-book about Mystery Shopping

We aim to give a deeper understanding of:

1. The purpose of mystery shopping.

2. That mystery shopping is a much bigger opportunity than a threat.

3. How the mystery shopping program should work to achieve optimal effect.

4. Why mystery shopping must be done by an external company instead of internal staff.

5. How the mystery shopping program can contribute so that the organizations’ employees and members can get better feedback, better coaching, individual development, a safer workplace, and better managers.

6. That every organization, even trade organizations, can benefit from using mystery shopping.