An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
Customer ReviewsSee All
Enlightening and Eye Opening
There are many aspects to this book that I really enjoyed and found enlightening. You get taken through a journey with a small business owner to understand not only very important business concepts and strategy but the mindset and perspective that is needed in implementing them.
I look forward to applying all the concepts mentioned in this book and I definitely plan to go back and reread it to break down these concepts further and hopefully gain a better understanding of them.
I definitely recommend this book because even if for whatever reason you end up not liking it, you will take something positive away from it.
Exactly what I needed
This book laid out exactly what I needed based on where I am with my business today. I've been frustrated playing the roles of everybody, and struggling to step back and allow my employees to thrive. I haven't had the systems in place to facilitate that transition. This book lays out a straightforward plan for doing exactly that.
Makes some very good points for those unfamilliar with running a business.